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Can I install the same counter code on all my pages, or is the counter for just one page?

Each page visit or hit will cause your one counter to increment and record the referrer, so if you were to use the same counter on multiple pages, your statistics would be meaningless.

If you want to track individual pages, then use a different counter on each page. You can create up to 3 counters per account with the free service level and up to 25 counters with the Professional service level.